Activity 1: Writing a Persuasive Essay

Questions:

1) Do you like this advertisement? Why/Why not?

2) Will you buy the product? Why/Why not?

3) What are the features of persuasive writing displayed in the videos?

Key Features of a Persuasive Text

Key features of a persuasive text should include:

• Targeting the right audience
• Highlighting one problem
• Promoting the key benefit
• Providing convincing examples (testimonials, demonstration, factual explanation
• Use of language creatively (slogans, hyperbole, rhetorical questions, juxtaposition, simile, pun, symbolism)

(Choo & Chan, 2008, pp.110-111)

Concept Map Example

Topic: Gambling causes more social harm than good. Do you agree?

Example of Concept Map using Cmap Tool




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